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Research papers

Building an online rural panel in an offline market

The paper relates the story of building an online rural panel in Malaysia, an emerging market with low Internet penetration. Until now, tapping the rural mind has been a time consuming, costly and unreliable business; but we can't do without those...

Catalogue: Asia Pacific 2007
Authors: Sandra van Hellemond, Hubertien Koopman
March 12, 2007
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Citation

van Hellemond and Koopman (2007a, March 12). Building an online rural panel in an offline market. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/building-an-online-rural-panel-in-an-offline-market